The dental industry in New York City comprises a market of about 4,600 practitioners in New York and the surrounding boroughs and about 1,200 practitioners throughout Long Island. Many dentists in this market work at dental health clinics, in shared office suites and in individual private practices.

To help maximize the effective reach of Doctor of Dentistry within this market, multiple copies of the magazine are not circulated to the same address or office suite. By doing this we help ensure a higher pass-along readership and a more cost-effective ad rate base of 3,000 copies.

Doctor of Dentistry is a free subscription publication and dentists are not required to fill out time-consuming survey questionnaires to receive the magazine. Our circulation list is compiled and cross referenced from Yellow Pages listings, state registries, dental assocation memberships and purchased lists.

Dental Specialties
General Dentistry. . . . 80%     Endodontics. . . . 2%
Orthodontics . . . . . . . 4%       Oral Surgery. . . .4%
Prosthodontics. . . . . . 3%       Periododontics . .4%
Pediatric Dentistry . . . 1%       Dental Labs . . . . 2%